Com-Exultant : Finance and Research

  1. Introduction The Sustainable Blue Economy is an approach to ocean-based industries that balances economic growth with long-term ocean health. It spans sectors such as fisheries, aquaculture, marine tourism, renewable energy, biotechnology, and circular marine industries. Marketing plays a critical role in shaping public perception, influencing consumer behavior, attracting investors, and demonstrating accountability. Effective marketing ensures that sustainability is not just a claim—but a measurable, transparent advantage.   2. Why Marketing Matters in the Blue Economy Building Trust Through Transparency Consumers and investors increasingly expect ocean-related businesses to prove their sustainability credentials. Marketing provides the narrative and the evidence—life-cycle data, certifications, and reporting—to build credibility. Driving Behavior Change Marketing can shift behaviors toward responsible seafood consumption, eco-friendly tourism choices, an...

                                                 National Company Law Tribunal (NCLT)   The National Company Law Tribunal (NCLT) is a quasi-judicial body in India that adjudicates issues relating to companies. It was established under the Companies Act, 2013 and came into existence in 2016. The NCLT is responsible for handling various corporate disputes and insolvency proceedings.   Key Functions of NCLT: Company Law Matters: Merger, demerger, and restructuring of companies. Oppression and mismanagement cases. Reduction of share capital. Rectification of company registers. Approval of compromises and arrangements. Insolvency and Bankruptcy Cases: Insolvency resolution process for companies and limited liability partnerships (LLPs) under the Insolvency and Bankruptcy Code (IBC), 2016. Liquidation of co...

  Unique Selling Proposition (USP)   Definition: Unique Selling Proposition, abbreviated as USP, is a one-line statement that businesses choose to stand for. It makes your business beat the competition and build a distinct identity in front of the customers. The distinct benefits the company promotes that the customers derive from consuming the product or service. It could be related to the product quality, price, service, delivery, warranty, etc., attached to the product. Therefore, USP is something that makes it unique from the rest of the competitors in the market. It is the reason why a person chooses your product out of all the products available in the market. It is a way of informing customers about how your brand is better than others. A company uses USP to promote its product through  advertising , which attracts the audience and persuades them to buy the product. By highlighting the company’s USP, the company can skyrocket its sales.    ...

Difference between TDS and Exemptions             TDS (Tax Deducted at Source) Aspect Description Definition TDS is a mechanism where tax is deducted at the time of payment (by the payer) and deposited to the government on behalf of the payee. Who deducts it? The payer (like employer, bank, buyer of property) deducts TDS before making a payment. Purpose Ensures steady revenue collection for the government and reduces chances of tax evasion. Example If your salary is ₹50,000/month, your employer may deduct ₹5,000 as TDS and pay you ₹45,000, depositing ₹5,000 with the government under your PAN. Applicable On Salaries, interest income, rent, contract payments, sale of property, dividends, etc. Is it final tax? No. It’s an advance tax . You calculate your actual tax liabilit...