AI-Enabled Commerce: Emerging Technologies, Business Models and Future
AI-Enabled Commerce: Emerging Technologies, Business Models and Future Directions Introduction Artificial Intelligence (AI) is emerging as a trans-formative force across the global business and economic landscape, creating significant changes in the way organisations operate, make decisions and interact with customers. The integration of AI into Commerce is enabling organisations to automate routine processes, analyse large volumes of data, improve operational efficiency and develop innovative products and services. Technologies such as Generative AI, Machine Learning, Natural Language Processing, Robotic Process Automation and AI-powered analytics are increasingly becoming relevant to accounting, finance, banking, marketing, taxation, auditing, human resource management, entrepreneurship and e-commerce. AI-enabled Commerce goes beyond automation by supporting intelligent decision-making, predictive analysis, personalised customer experiences and the development of ne...