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Showing posts from November, 2022

Value based Pricing

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  Value-based pricing is a pricing model defined by a simple fact of capitalist life: A product costs as much as people are willing to pay for it. Leveraging the strategy is a matter of understanding where that phenomenon leaves your offering and leaning into how consumers perceive it.   Meaning: Value-based pricing is a pricing strategy used by businesses to charge products and services at a rate they believe consumers are willing to pay. As opposed to calculating production costs and applying a standard markup, businesses instead gauge the perceived value to the customer and charge accordingly .   Artwork, cars, amusement parks, and even social media influencers use value-based pricing to sell their products and services. All three of these industries take into account a few standard truths about value-based pricing: 1.       The market influences how much a consumer will be willing to pay for a product. 2.     ...

Digital Currency

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  Synopsis: Digital Rupee pilot for wholesale segment: RBI has identified nine banks including State Bank of India, Bank of Baroda, Union Bank of India, HDFC Bank, ICICI Bank, Kotak Mahindra Bank, YES Bank, IDFC First Bank and HSBC for the participation in the pilot launch of Digital Rupee-Wholesale segment. As countries around the world explore design and implementation strategies for CBDCs, India can play a pivotal role in setting a global benchmark .   Introduction: Historically, India has been a passive adopter of technology, primarily serving as a market for consumption and not innovation. However, since the turn of the century, India has played a leading role globally in developing Information Technology (IT) and digital solutions, especially in digital payments and financial inclusion. The development of digital public goods and the India Stack has improved the adoption of digital payments and catalysed entrepreneurship and a thriving startup ecosystem. While c...