Com-Exultant : Finance and Research

  Customer Journey Map A customer journey map is a visual representation of a customer’s experience with a company. It provides an understanding into the needs and concerns of potential customers which directly motivate or inhibit their actions. This information allows companies to boost customer experience leading to higher conversion rates and improved customer retention.   The customer journey is the process by which a customer interacts with a company in order to achieve a goal. From gaining awareness of a brand via social media to receiving an email after a successful transaction, there are usually many and varied steps in between. It is not something to assume or predict based on your internal perspective. A customer journey is very specific to the physical experiences your customers have.   Journey Map Important: The customer journey seems simple. Companies offer a product or service, and customers buy it. The journey is actually more complex than that. S...

  CLOUD ACCOUNTING Definition: Cloud accounting is the practice of using an accounting system that's accessed through the internet. Some accounting systems sit on just one computer. These are called 'desktop accounting systems'.   Meaning Benefits and Features Cloud accounting refers to performing, basic accounting tasks like managing and balancing the books, using software that resides in the cloud and is often delivered in an as-a-service model. Staff or third-party accountants can manage accounts payable, accounts receivable, the general ledger and much more within the application. Just like other cloud-based systems, cloud accounting software runs on a cloud provider’s platform rather than on a local hard drive or server. Users access the tools they need through the internet, meaning employees or third-party accountants do not need to be in a certain location to understand the financial state of the business. In cloud accounting, accountants, controllers,...

  UNION BUDGET 2023-24 : HIGHLIGHTS The Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman presented the Union Budget 2023-24 in Parliament. The highlights of the Budget are as follows: ·        Per capita income has more than doubled to ₹1.97 lakh in around nine years. ·        Indian economy has increased in size from being 10th to 5th largest in the world in the past nine years. ·        EPFO membership has more than doubled to 27 crore. ·        7,400 crore digital payments of ₹126 lakh crore has taken place through UPI in 2022. ·        11.7 crore household toilets constructed under Swachh Bharat Mission. ·        9.6 crore LPG connections provided under Ujjwala. ·        220 crore covid vaccination of 102 crore persons. ·  ...