Com-Exultant : Finance and Research

     BANKING TERMINOLOGIES   1. Acceptance :            Acceptance which is also known as the banker's acceptance is a signed instrument of acknowledgment that indicates the approval and acceptance of all terms and conditions of any agreement on behalf of the banker. It is a very wide term that is used in context with financial agreements and contracts.   2. Accepting House:            An accepting house is a banking or finance organization that specializes in the service of acceptance and guarantee of bills of exchange. This organization specializes in two prominent functions, that is facilitating the different negotiable instruments and merchant banking.   3. Account Balance:             The total amount of money in a particular bank account, along with the debit and credit amounts, the net amount i...

  Green Tax   Definition : Green Tax is a type of excise duty which the government imposes on those vehicles which cause the dispersal of pollutants in the environment. The motive behind the introduction of a green tax is to prevent people from anti-ecological behaviour and make them more aware of environmental concerns. Another way to see this tax is that it is a fee on those vehicles which fail to meet specific requirements.   An alternative term for green tax is environmental or pollutant tax. To be precise the introduction of this tax by the government is to discourage vehicle owners from driving vehicles which are too old. This is because they emit more pollutants in comparison to new vehicles. The emission of pollutants has resulted in an increase in the level of carbon monoxide and sulphur-di-oxide in the environment over the years.   Why Green Tax is implemented? Air Pollution is among the burning issues in India at present, especially in metrop...

  Marketing   Marketing is a crucial aspect of business that plays a significant role in driving growth, revenue, and customer engagement. It is a process of creating, communicating, and delivering value to customers, and managing customer relationships in a way that benefits both the organization and the customer.   Importance of Marketing:   At its core, marketing encompasses all activities that a company undertakes to promote and sell its products or services. It serves as a bridge between businesses and consumers, facilitating exchanges that satisfy both parties. Marketing is not merely about advertising; it involves strategic planning, market research, product development, pricing, distribution, and customer relationship management.   The Role of Marketing in Business Success:   Marketing is an indispensable component of any business strategy, playing a pivotal role in driving growth, increasing market share, and enhancing brand equity. Thi...

                                     The Impact of Digital Marketing on Small Business Growth   In the dynamic landscape of today’s business world, the role of digital marketing has become indispensable, especially for small businesses aiming to thrive and expand. The shift from traditional to digital marketing has not just been a trend but a fundamental transformation in how businesses connect with their audience, build brand presence, and drive growth. In this article, we’ll explore the profound impact digital marketing has on the growth of small businesses.   Understanding Digital Marketing for Small Businesses: Digital marketing encompasses a broad range of online channels and strategies aimed at promoting products, services, and brands. For small businesses, digital marketing offers an affordable and effective means to reach a global audience, engage with customers, an...