Com-Exultant : Finance and Research

  Talent Management Talent management is the systematic process of identifying the vacant position, hiring the suitable person, developing the skills and expertise of the person to match the position and retaining him to achieve long-term business objectives. Talent Management Process Model   ⦁ Planning: Planning is the initial step in the process of Talent Management. It involves the following: Identifying the human capital requirement. Developing the job description and key roles. Proposing a workforce plan for recruitment. ⦁ Attracting: Deciding whether the source of recruitment should be internal or external and seeking for the suitable individuals to fill in the vacant positions through: Job Portals such as Naukri.com, Timesjob.com, etc. Social Network such as LinkedIn and Twitter. Referrals. Selecting: Recruiting and selecting the personnel. It involves the following steps: Scheduling written test and interviews. Scrutinizing the most suitable ca...

                                                                                Marketing Funnel   Definition : In simple terms, a marketing funnel is a funnel-like model that represents the path a customer takes, from discovering your brand until they buy your product. The basic marketing funnel has four stages that explain the customer’s engagement with the brand:   l  Attention : It is the stage where the customer comes to know about you through a friend, a social media post or when they see your ad. l  Interest : They develop an interest in your brand because they believe it can solve their problem. l  Desire : After researching your brand’s positive and negative points, the prospect gets the desire to buy from you and wants to convert. l  Action ...