Social Commerce
Social Commerce Social Commerce is a subtype of e-commerce . The word ‘social commerce’ is a combination of two words, i.e. social media and e-commerce. It is the buying and selling of items by the shoppers directly while using their social media platforms. In social commerce, users can complete the whole buying process without leaving the social media platform where they found the product. These social media platforms include Facebook, Instagram, Snapchat, TikTok, Pinterest, etc. That means from product discovery to checkout and billing occurs within social media platforms. The essence behind social commerce is using social networking websites to promote and sell products and s...