Ecommerce Trends or Fads

September 20, 2022

In our globally connected world, fads are now confused for “ecommerce trends.” You need to understand that fads start and end like Twitter trends. Genuine trends for online business stay for a longer time. You can afford to ignore fads, but never the genuine trends. Businesses should analyze all fads and trends carefully. There is no need to avoid the temptation of jumping the bandwagon immediately.

Trends in ecommerce industry emerge from various things. How customers shop. What they buy and how they respond to marketing tactics employed by businesses. Within the last decade, a lot of new trends have emerged with a profounding influence. Ecommerce giants like Amazon, Walmart, and Alibaba have been at the forefront of adopting and benefiting from such trends. Let’s discuss the latest ecommerce trends that will see a rise in 2022

1. The Ecommerce After COVID-19

Our world is changing. Ecommerce will only get bigger and better as the year moves on. New technologies will help it achieve that. The coronavirus has changed things all over the world, and it’s expected that buying behavior is likely to boom. Even now, more and more people prefer buying things online because they are not willing to step out and risk exposure to new variants.

2. Contextual and Programmatic Advertising

Context and programmatic ads will see a rise this year. Social media sites are already revamping the design to cater these trends. The new trend, labeled as programmatic advertising, uses datasets to decide the target audience. These ads are shown to the audience chosen on the basis of consumption. They are then retargeted after a period of time to generate higher ROI.

3. Marketing Automation

For laymen, marketing automation means automating email marketing and scheduling social media posts. However, marketing automation has now become the new trend. With 49% of businesses using marketing automation, it shows no signs of stopping. It covers areas including customized landing pages and easy-to-access shopping carts.

4. Augmented Reality for Product Visualization

Apple has introduced an AR kit for its new operating system iOS 11. In response to that, Google launched AR Core for Android smart phones. The Augmented Reality trends for product visualization will see shift upward in 2019. The adoption of AR/VR enabled smart devices will increase sharply leading to a change in global ecommerce trends.

5. Snap and Shop

A new ecommerce trend of image shopping will emerge. Users will point their camera towards a product they see to order it from an online store. There are many photo apps available like CamFinder, and many more will popup this year. This trend will also lead in selling affiliate products through photo shopping.

6. Social Payments Make Shopping Seamless

Another trend in ecommerce that is gradually rising is social payments. Popularized by Paypal, social payments allow users to transfer funds using social media. Almost all major social platforms have formed their own version. Such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc.

7. Build Communities, Engage Customers and Enhance CRM

Building a community and engaging with your customers is difficult. Hence, offering a satisfying CRM is mandatory. CRM means Customer Relationship Management. To develop a satisfying CRM you need to sum up the customer information.

8. ROPO Will Rise

ROPO means Research Online Purchase Offline. It has been a noticeable customer shopping habit. Thrifty shoppers drive ROPO greatly. Additionally, bargain hunters also look for the best possible deals. We can expect a great deal of ROPO in 2022 in the ecommerce industry.

Our world is changing. Ecommerce will only get bigger and better in 2020. New technologies will help it achieve that. You, as ecommerce owners, need to embrace the ones that best suit your needs. Always provide value to the users. The better the user experience, the better your sales. Building a strong foundation is important in terms of reliability, performance and infrastructure.

NAVANEETHAN T (20UCM074)

SRIKRISHNA V S (20UCM091)

III B.Com ‘B’