Pinterest Marketing

 

Pinterest Marketing

Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining.

Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests. If you haven't yet opened a Pinterest account, learn more about that process here. Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform. To make the most of the platform, upload your business’s content from your computer or mobile device, Pin content you find on the platform, and add content you find on the web using the Pinterest browser button.

Engagement is key. Follow the boards of your friends and competitors, "Like," and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins. It’s important to note there are personal and business accounts on Pinterest. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you choose — making the platform ideal for marketers. Now, let’s review some Pinterest marketing strategies to help you improve your influence and impact on your audience.

How to use Pinterest for Marketing.

    1.      Distribute your content

    2.      Build a Community

    3.      Educate Customers

    4.      Drive website traffic and boost online sales.

 

1.        Distribute your content.

85% of Pinners search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Unlike Instagram, users can click-through live links. On Pinterest, you share content on Pinterest boards. Boards save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for. You can also invite people to join your boards — which would make your board a "group board" — if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.

2.        Build a community.

Online communities bring together like-minded people and serve as helpful hubs for businesses. With a Pinterest community, you can count on your followers and fans to interact with your boards, consume your content, and make their way to your website — driving traffic in the process. There are millions of people who use Pinterest every month. By treating your Pinterest board as a two-way street through which you can interact with and engage users (not like a one-way billboard), you can build a loyal community of Pinterest users who may become customers, too. How to Build Your Pinterest Following Although you can search for and add specific friends via their name, Facebook account, and other identifiers, this is time-consuming and would make it nearly impossible to substantially grow your following. Instead, consider the following methods to build out your base of fans and followers on Pinterest.

3.             Educate customers.

Pinterest is rife with tutorials, infographics, how-tos, and links to additional educational content. Given its propensity for visual content, it’s a powerful channel to educate and engage customers. While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind. Similar to the way you would when creating new products, developing your branding, or posting to other social networks, you want to ensure you’re pushing out content that appeals to your target audience, current customers and buyer personas on Pinterest.

4.        Drive website traffic and boost online sales.

Pinterest, unlike Instagram, allows you to link your visual content to another website namely, your website. This feature allows you to share both written and visual content and direct users back to your website in the process. This is a powerful addition to your marketing as it can boost online sales, too. Many brands use Pinterest to showcase product images while sharing content.

Pinterest marketing strategies:

1.        Sign up for a business account.

To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.

 

2.        Choose the right categories for your content.

By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching for.

3.        Use unique images and videos.

Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform.

4.        Leverage keywords.

By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Keywords and phrases on Pinterest are related to specific niches being searched by users. For example, if you sell suitcases, you might use keywords and phrases like "vacation" or "going on a trip" throughout your profile and Pins. This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds. When performing keyword research on Pinterest, start by searching terms related to your niche within the platform itself.

5. Share your content on other social networks.

To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Etsy and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in. You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.

P.Pradeep Kumar (21UCM034)

S.Divakar (21UCM016)

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