Entrepreneurs with Disabilities
Running
your own business can be a great career choice for people living with long-term
disability or health condition.
This may
relate, in part, to the increased flexibility around working hours that
self-employment brings. Working for oneself can also promote a sense of being a
master of one’s destiny and not having to contend with misconceptions and
discriminatory attitudes from others that are often encountered while job
hunting.
For entrepreneurs of any
background, business networking, be this receiving the support and advice of
others, identifying collaborative opportunities, or expanding the customer
base, remains an essential undertaking.
Unfortunately,
as in almost every other walk of life, networking is not without barriers for
disabled entrepreneurs. In this post, we’ll discuss why networking can be a
challenge and best practice approaches to networking that disabled
entrepreneurs can put in place to stay on top of both the competition and their
own health.
Five Networking
Tips for Disabled Entrepreneurs:
1. Research
disability-entrepreneurship organizations that can help you.
As explained previously, entrepreneurship
is a popular and well-trodden path for many people living with a disability.
With this in mind, there are numerous organizations out there dedicated to
providing support to disabled business owners.
One such organization is the American Association of
People with Disabilities which provides entrepreneurial advice,
scholarships, and internships to its members.
Disability: IN is another national body offering
support and advice to disabled business owners. It offers an accreditation plan
called Disability-Owned Business Enterprise (DOBE) certification, and it’s
meant for businesses that are at least 51% owned, managed, and controlled by an
individual with a disability.
Additionally, there are local and state-run
resources available to disabled business owners, as well as those catering to
specific groups such as veterans.
Thoroughly researching and identifying all
such organizations should be part of the early-stage due diligence of any
disabled entrepreneur, as this type of highly tailored resource is low-hanging
fruit for disabled business owners looking to grow their network.
2. Be realistic about the impact of
your disability.
Running your own business can be physically
and mentally exhausting, regardless of whether someone has a disability or not.
As the meeting and greeting that
accompanies in-person networking events can be particularly draining – it’s
vital that disabled entrepreneurs set realistic goals around what they can
manage and understand exactly how their disability might impact them in different
situations.
Going to networking events can be a great
way of meeting new business contacts, but if the price of attendance is having
to spend the following day in bed, entrepreneurs must weigh these
considerations carefully.
3. Be
confident enough to use your disability and personality as a positive
differentiator.
People with disabilities can often feel self-conscious
about standing out, particularly at public events common with in-person
networking. Nonetheless, at events where everyone is competing for eyeballs and
attention, standing out from the crowd is potentially no bad thing, especially
if it is augmented by an engaging, self-confident introduction and a display of
strong interpersonal skills.
Networkers with disabilities should not be
ashamed of their impairments and seek to conceal them but instead explore ways
in which their disability could be viewed by others as a positive
differentiator.
4.
Fine-tune and personalize your communication strategy.
If you’ve concluded that in-person events
pose too many obstacles and you might be better off with online networking – be
sure to take the time to hone your online communications and make them stand
out.
Platforms like LinkedIn provide
a great system for growing your network of like-minded professionals, but it’s
vital to ensure that your online communications are polished and personalized.
5. If
your differences make you feel awkward about approaching people, practice makes
perfect.
Whether online or in-person networking, one
way to ease the nerves or any awkwardness about appearing different might be to
practice introductions with friends, family, and colleagues before taking the
plunge into higher-stakes official networking events.
This might be particularly useful if
adaptive technologies, equipment, or other accommodations are used. For someone
with hearing loss, this might be trying out Zoom calls with and without an
interpreter.
Someone with mixed mobility needs, who may
alternate between using a wheelchair and other walking supports, might consider
experimenting with both and doing some trial runs to establish what feels most
comfortable when interacting with others.
Over to You
Like most activities in business, effective
networking is as much an art as it is a science. To maximize opportunities,
entrepreneurs with disabilities have to begin with an honest appraisal of their
health condition. Rather than just trying to slide into a preconceived profile
of what a successful business networker looks like, embrace your uniqueness and
diversity, as that will be the quickest shortcut to getting to grips with your
strengths and weaknesses both in business and in life.
S.Divakar (21UCM016)
T.Thiyagavinothan
(21UCM045)
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